Case Study: Ground Rules

Citibank logo

Citi Bank sponsored the VIP leather bound edition, which included a customised page with their personal message; this was gifted to Wealth Management clients, especially within the Indian market.

A launch party was hosted by Dunhill's flagship store on London's New Bond Street, and sponsored by Cobra Beer and PCI Communications.

Brit Insurance logo

Brit Insurance sponsored the launch event of Ground Rules at the Oval cricket ground. Brit Insurance editions of the book, including a special foreword from the company, were distributed to press and used for Brit Insurance's own PR purposes.

After the Indian Ocean Tsunami in December 2004, Brit Insurance supported the fund raising appeal by getting the English and New Zealand cricket teams to sign copies of the book and auctioning them on television - with one copy selling for NZ$7,500.

Ten Sports logo

Ten Sports sponsored television commercials that aired on their channels in India and Pakistan. Click here to see the advert

The Hindustan Times logo

The Hindustan Times provided free advertising space and created a website using content from the book to enhance their online presence.

The Daily News logo

The Daily News - the main newspaper in Sri Lanka - published the article by Kumar Sangakkara.

The Melbourne Age Syney Morning Herald

Both The Sydney Morning Herald and The Melbourne Age featured content from Ground Rules on their front pages to mark the launch of 500 special edition VIP copies of the book, which were signed by Steve Waugh.