Case Study: The Olympic Games


Book in case

The International Olympic Committee


To create a bespoke limited edition book that the IOC could gift to attendees and VIP delegates at the 2008 Olympic Games in Beijing.

The Project:

  • dakini formed a unique partnership with the IOC to produce a very special book in time for the 2008 Games in Beijing.
  • The IOC awarded dakini unlimited access to their extensive photographic archive in Lausanne, Switzerland and half of the photographs in the book come from this source. Indeed, the book includes some previously unpublished images.
  • dakini worked closely with the IOC to ensure that the book captured the excitement and spirit of the Olympics Games through the creative employment of thematic chapters, exceptional images and a contemporary design. Thought-provoking chapter openings and insightful captions written by Andrew Longmore and Neil Morton, two experienced Olympic journalists, brought the human aspect of the Olympic Games to the forefront, making it a product that conveyed the motto and spirit of the Games to the widest possible audience.
  • This collaboration created an exceptional product for the IOC that they were very proud to gift to their VIP guests and delegates prior to the Opening Ceremony in Beijing.
Book in case

Post production

Click here to see the marketing video

  • There are a limited number of copies of The Olympic Games for corporate and/or retail sales, please contact dakini for more details.
  • dakini is currently developing the content of The Olympic Games for Vancouver 2010 and London 2012 Games. Please contact dakini for more information.
presidents letter

This book strikes just everything: the eyes, the guts, the heart and the soul. Absolutely astonishing. This book will make it very far. All my thanks and gratitude to the whole team. Never seen photos reproduced like this. Never saw such an attractive lay out. Never felt the Olympics on paper like this.

Anton Burgener, Head of Communications at the IOC