The Hindustan Times

Hindustan Times (HT) is India's leading newspaper, and the flagship publication of HT Media Ltd. In 2008, the newspaper has a circulation of over c. 1,143,000 daily, HT also has a website hindustantimes.com

Hindustrian Times

As well as online and print advertising and publicity, the Hindustan Times developed and hosted a microsite using content from the book replete with pictures (photo gallery format), excerpts, sound bytes from cricketers on their reaction to the book, and international reviews on the book etc. The microsite was promoted on HTCricket.com and on the home page of hindustantimes.com. (2003-2004)

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